Autor: SETH GODIN
ACERCA DE LA VACA MORADA, NUEVA EDICIÓN
El clásico de culto que revolucionó el marketing al enseñar a las empresas que eres notable o invisible.
Pocos autores han tenido el impacto duradero y el alcance global que ha tenido Seth Godin. En una serie de libros ahora clásicos que se han traducido a 36 idiomas y han llegado a millones de lectores en todo el mundo, ha enseñado a generaciones de lectores cómo hacer productos notables y difundir ideas poderosas.
En Purple Cow, publicado por primera vez en 2003 y revisado y ampliado en 2009, Godin lanzó un movimiento para hacer productos verdaderamente notables que valgan la pena comercializar en primer lugar. A través de historias sobre compañías como Starbucks, JetBlue, Krispy Kreme y Apple, junto con su característico estilo provocativo, inspira a los lectores a repensar lo que su marketing realmente dice sobre su producto.
IDIOMA ORIGINAL
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.